How My Clients Got Next Season’s Alaïa Before Anyone Else
SOURCING SERIES
Welcome to The Sourcing Series—your insider’s pass to the world of luxury sourcing, offering a behind-the-scenes look at how our team secures the most in-demand pieces from around the globe.
This week, we reveal how our clients were already wearing pieces from Alaïa’s Spring 2025 “Archetypes” collection—sourced, shopped, and shipped direct from Paris, while the rest of the world was still waiting for the drop.
How Our Clients Wore Alaïa’s SF25 Collection First
In April, while the fashion world speculated about Alaïa’s SF25 “Archetypes” collection, our clients were already wearing it. One client wore hers to the Monaco Grand Prix, another debuted hers at a gallery opening in New York. The collection hadn’t even arrived at Alaïa’s own boutiques yet. By late May, select styles surfaced as “exclusive pre-launch” edits on Mytheresa and Net-A-Porter, yet our clients had been living in the future of fashion for over a month.
Through trusted relationships with Alaïa’s global teams and direct access to private showroom previews, our clients don’t just shop early, they shop first.
Why Alaïa Is the Brand of the Moment
Under Peter Mulier’s direction, Alaïa has entered a cultural renaissance. His designs honour Azzedine Alaïa’s legacy while evolving the house into something sharper, more architectural, and emotionally intelligent. These pieces speak to style and taste, and those who wear them know exactly what they’re saying.
When a brand is this creatively charged, early access becomes more than a perk. It’s a form of participation in fashion’s most exclusive conversation before it hits the mainstream.
Inside the Sourcing Process
With years in personal shopping, paired with long-standing ties to the industry’s top Maisons, we don’t wait for retail calendars but we move months before them.
Every week, lookbooks and showroom invites land in my inbox and WhatsApp chats like whispered secrets. Our global team will attend private viewings in Paris, London, Milan and New York, where we photograph, curate, and upload selects to our members-only platform at isabelbazzani.com. Here, our clients browse and request styles with a single click.
When Alaïa’s SF25 Archetypes lookbook dropped our clients were the first to know. Twenty minutes later, I was inside the Faubourg Saint-Honoré flagship previewing the collection in person with orders following instantly.
Flagship boutiques receive collections first. Two weeks later, the rest follow. Four to six weeks after that, those pieces appear online. By then, our clients have already worn theirs to galas, premieres, and private dinners around the world.
How We Source for VIC Clients
Our sourcing model operates on two tiers: By Request and By Discovery.
By Request sourcing is fashion detective work. A client sends over a reference—something spotted on a runway, from Instagram, or across a dinner table and we get to work. Leveraging brand partnerships worldwide, we track it down, confirm availability, secure the piece, and arrange shipping direct to their door.
By Discovery sourcing, is where the real magic happens.
Through isabelbazzani.com, clients gain early access to unreleased collection lookbooks and photo albums—weeks, sometimes months, before they’re visible to the public. They browse upcoming drops, explore what’s landing in Paris, Milan, London or New York, and request pieces that may never arrive in their local market.
This platform becomes their portal into the industry’s most private spaces. A knit dress exclusive to the Tokyo flagship? A Paris-only shoe that won’t touch U.S. retail? A one-of-a-kind custom watch or that haute couture piece of art. All of which can be yours!
The process is simple: Browse. Request. Receive.
Access the New Luxury
Luxury today isn’t about owning what’s in store. It’s about discovering what’s not. The most discerning clients want the rare, the unreleased, the unforgettable. They want what others don’t even know exists—and the confidence of wearing it first.
Wear What the World Hasn’t Seen Yet
What we offer isn’t just a sourcing service but a passport into fashion’s inner sanctum. Step into private salons, select from unreleased collections, and build wardrobes that express your own refined taste, insider knowledge, and total originality.
Ready to step inside?
Join our platform at isabelbazzani.com or reach out to to request an item via our sourcing service. Because the best pieces are secured before the world even knows they exist.
